When done properly, reputation management has many internal and external benefits for your business.
Facebook recently released a tool that makes it easier for brands to manage their online reputation…or did they? Facebook allows brands to turn on Automated Responses when a customer recommends or leaves a “Doesn’t Recommend” status for a brand. Brands can create one canned response for “Recommended” and one canned response for “Doesn’t Recommend.”Continue reading “Why Not Turn on Automated Responses to Reviews/Recommendations?”
Responding, or not responding, to reviews and star ratings on your local Google pages affects your in-store traffic, sales, and SEO rankings.
The adoption of voice assistants like Amazon’s Alexa, Apple’s Siri, Google Now and Microsoft’s Cortana will only increase the ever-growing importance of managing local pages. Mobile voice search is three times more likely to be local-based than text search. Ever ask Siri for restaurant suggestions? How about Alexa, Cortana or Google Now? Do you knowContinue reading “Voice Assistants are Impacting Local Search”
A brand is no longer what we tell consumers it is, it is what consumers tell each other it is, but we have the ability to control the conversation, build relationships, recover guests, and gather actionable data.
The significance of Google’s shift to mobile-first reaches far beyond the importance of having a mobile optimized website. Research shows that a company’s website, especially restaurants, accounted for less than 10% of their online traffic. They are seeing 10x more activity on Google, FB and Yelp.