Where do the star ratings on Google search results come from? Yelp? Facebook? Wherever Google feels like?
100% of star ratings and reviews shown on local Google search results come from reviews and ratings customers have posted on a local Google listing. [Tweet this]
Customers are leaving reviews and star ratings on your local Google pages, and whether or not you’re responding to positive and negative reviews, affects your in-store traffic, sales and SEO rankings.
Because Google says so.
Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
There’s no way to request or pay for a better local ranking on Google. – Google Support
The more you respond to positive and negative reviews, the more credibility and trust you’re going to build with your customers, and potential customers.
Quality reviews from your customers will improve your visibility — don’t be afraid to ask (not pressure) for a review.
The ability for customers to leave reviews about any kind of businesses (it’s not primarily restaurants anymore), really emphasizes the importance of the era of word of mouth, and reputation management that we live in.
Where do you start?
- Claim your local listings
- Update address, phone number, and hours
- Add photos
- Manage and respond to reviews on a daily basis
Don’t be scared, this is an exciting time, and a great way for you to establish trust, build credibility & resolve problems, all from your smartphone or computer. But remember, your Google, Facebook, and Yelp local pages aren’t going anywhere, and impact your bottom line.
Sound overwhelming? Stellar Digital helps brands manage their local pages, at scale, while providing actionable insights and trends. Our team has years of experience helping multi-unit and franchised brands and understands reputation management, marketing opportunities and operational challenges that come along with maintaining 1 to thousands of online properties.
Contact us to learn more!