December 2014 – How @Applebees Change Social Media with a #SpiritedChef:  http://attentionera.com/how-applebees-changed-social-media-with-a-spiritedchef/

January 2014 – Vine Your Way Onto TV Thanks to Applebee’s: http://digiday.com/brands/applebees-vine-commercial/

December 2013 – Brand on Brand Action: http://digiday.com/brands/brand-on-brand-action/

April 2013 – Jill McFarland of Applebee’s on Effective Social Media Initiatives: http://nrn.com/cmo-perspectives/jill-mcfarland-applebees-effective-social-media-initiatives

February 2013 – How Applebee’s Brings the Neighborhood to Life with Social Media:  http://www.expion.com/case-study/how-applebees-brings-the-neighborhood-to-life-with-social-media/

January 2012: Location Based Marketing Predictions: http://blog.wcgworld.com/2012/01/2012-location-based-marketing-predictions

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