LOCATION SPECIFIC MESSAGING

Local social media pages and local content are becoming increasingly important. When people conduct a search for a restaurant or bar on their phone, they’ll likely be prompted to search for one “near me” or they’ll see the closest location as the first result, meaning that they often engage first with a local listing ratherContinue reading “LOCATION SPECIFIC MESSAGING”

SEARCH TO TABLE

The constant evolution of the search engine landscape can be difficult for multi-unit brands who are juggling the online presence of many locations in addition to their brand. Whether they’re aware or not, each of their locations likely has a Facebook page, Google page, Yelp page, etc.  Google and Yelp pages are crowd-sourced meaning anyone on theContinue reading “SEARCH TO TABLE”

THE INSPIRING PEOPLE PUTTING FOOD ON OUR TABLES

Earlier this week I had the opportunity to attend and present at AG Catalyst. I was included because of my restaurant/foodservice background but I knew little about the agriculture industry or the challenges they faced before I attended.