Local social media pages and local content are becoming increasingly important. When people conduct a search for a restaurant or bar on their phone, they’ll likely be prompted to search for one “near me” or they’ll see the closest location as the first result, meaning that they often engage first with a local listing ratherContinue reading “LOCATION SPECIFIC MESSAGING”
The constant evolution of the search engine landscape can be difficult for multi-unit brands who are juggling the online presence of many locations in addition to their brand. Whether they’re aware or not, each of their locations likely has a Facebook page, Google page, Yelp page, etc. Google and Yelp pages are crowd-sourced meaning anyone on theContinue reading “SEARCH TO TABLE”
I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver wasContinue reading “MORE MOBILE = MORE LOCAL”
Earlier this week I had the opportunity to attend and present at AG Catalyst. I was included because of my restaurant/foodservice background but I knew little about the agriculture industry or the challenges they faced before I attended.