Why is a Sandwich Commercial Giving People the Chills?

We at Stellar Digital are strong believers in the power of local marketing and community engagement. Last week, the week before the AFC Championship matchup of the Kansas City Chiefs and the New England Patriots, we spotted a social post from Goodcents Subs including footage of the Chief’s rising star quarterback, Patrick Mahomes. This KC-basedContinue reading “Why is a Sandwich Commercial Giving People the Chills?”

Bark!, A “Pawsitive” Story Amidst Shutdown Woes

In the wake of the government shutdown, Bark! launched a program to help support their local communities by hooking furloughed government employees up with a free bag of pet food. Bark! is a pet supply company that provides healthy, ecologically sustainable, and socially responsible products for your animal companions. While there is a lot ofContinue reading “Bark!, A “Pawsitive” Story Amidst Shutdown Woes”

Why Not Turn on Automated Responses to Reviews/Recommendations?

  Facebook recently released a tool that makes it easier for brands to manage their online reputation…or did they? Facebook allows brands to turn on Automated Responses when a customer recommends or leaves a “Doesn’t Recommend” status for a brand. Brands can create one canned response for “Recommended” and one canned response for “Doesn’t Recommend.”Continue reading “Why Not Turn on Automated Responses to Reviews/Recommendations?”

Voice Assistants are Impacting Local Search

The adoption of voice assistants like Amazon’s Alexa, Apple’s Siri, Google Now and Microsoft’s Cortana will only increase the ever-growing importance of managing local pages. Mobile voice search is three times more likely to be local-based than text search. Ever ask Siri for restaurant suggestions? How about Alexa, Cortana or Google Now? Do you knowContinue reading “Voice Assistants are Impacting Local Search”

YOUR LOCAL PAGES AREN’T GOING ANYWHERE. NOW WHAT?

A brand is no longer what we tell consumers it is, it is what consumers tell each other it is, but we have the ability to control the conversation, build relationships, recover guests, and gather actionable data.

MOBILE MOMENTS

The significance of Google’s shift to mobile-first reaches far beyond the importance of having a mobile optimized website. Research shows that a company’s website, especially restaurants, accounted for less than 10% of their online traffic. They are seeing 10x more activity on Google, FB and Yelp.

LOCATION SPECIFIC MESSAGING

Local social media pages and local content are becoming increasingly important. When people conduct a search for a restaurant or bar on their phone, they’ll likely be prompted to search for one “near me” or they’ll see the closest location as the first result, meaning that they often engage first with a local listing ratherContinue reading “LOCATION SPECIFIC MESSAGING”