We at Stellar Digital are strong believers in the power of local marketing and community engagement. Last week, the week before the AFC Championship matchup of the Kansas City Chiefs and the New England Patriots, we spotted a social post from Goodcents Subs including footage of the Chief’s rising star quarterback, Patrick Mahomes. This KC-basedContinue reading “Why is a Sandwich Commercial Giving People the Chills?”
The adoption of voice assistants like Amazon’s Alexa, Apple’s Siri, Google Now and Microsoft’s Cortana will only increase the ever-growing importance of managing local pages. Mobile voice search is three times more likely to be local-based than text search. Ever ask Siri for restaurant suggestions? How about Alexa, Cortana or Google Now? Do you knowContinue reading “Voice Assistants are Impacting Local Search”
A brand is no longer what we tell consumers it is, it is what consumers tell each other it is, but we have the ability to control the conversation, build relationships, recover guests, and gather actionable data.
The significance of Google’s shift to mobile-first reaches far beyond the importance of having a mobile optimized website. Research shows that a company’s website, especially restaurants, accounted for less than 10% of their online traffic. They are seeing 10x more activity on Google, FB and Yelp.
Local social media pages and local content are becoming increasingly important. When people conduct a search for a restaurant or bar on their phone, they’ll likely be prompted to search for one “near me” or they’ll see the closest location as the first result, meaning that they often engage first with a local listing ratherContinue reading “LOCATION SPECIFIC MESSAGING”
The constant evolution of the search engine landscape can be difficult for multi-unit brands who are juggling the online presence of many locations in addition to their brand. Whether they’re aware or not, each of their locations likely has a Facebook page, Google page, Yelp page, etc. Google and Yelp pages are crowd-sourced meaning anyone on theContinue reading “SEARCH TO TABLE”
I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver wasContinue reading “MORE MOBILE = MORE LOCAL”
Earlier this week I had the opportunity to attend and present at AG Catalyst. I was included because of my restaurant/foodservice background but I knew little about the agriculture industry or the challenges they faced before I attended.