For every physical location your brand has, there is a Facebook, Google and Yelp page for that specific location.
Many marketers and operators choose to ignore local pages and focus on the brand page so posts and comments are in one place.
Makes sense, right?
Whether you like it or not, your guests are reading and writing reviews, commenting and making purchase decisions based on the information they find on your brand’s local pages.
72% of consumers who conduct a local search on Google choose from the top three local results.
The number of posts, reviews and ratings customers post to a brand’s local pages factor into their SEO ranking. Google favors brands who engage with posts, and respond to reviews.
By replying to reviews, brands encourage positive ratings, and are able to recover guests who leave negative reviews.
According to Forrester, reviews are viewed as more trustworthy than organic search engine results, and promotional posts on social media.
Can you guess which brand responds to all local page star-reviews?
Over the past six months, Brand B has responded to 99% of reviews while Brand A hasn’t responded at all. Star ratings increase as a brand’s engagement and customer service increases.
A brand is no longer what we tell consumers it is, it is what consumers tell each other it is, but we have the ability to control the conversation, build relationships, recover guests, and gather actionable data.
You’re ready to manage your local pages, now what?
Before you dive in with posting content, and responding to reviews, you need to:
- Claim your brand’s local pages on Facebook, Google and Yelp
- Update, and verify all listings are accurate (website, geo-coordinates, phone number, hours of operation)
- Remove duplicate listings
Sound overwhelming? Stellar Digital helps brands manage their local pages at scale while providing actionable insights and trends. Contact us to learn more!